Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

Introduction

Today’s wired and wireless environments allow for marketing to take place not so much at the consumer level as at the server-to-device level, with that device being anything from a laptop, an appliance, a phone, a TV, or a car.

In a RAND Corporation research paper written in 1960, Paul Baran envisioned the Internet and all future networks to follow. He proposed a system “where computers speak to one another,” where such distributed interconnections “resemble those models often associated with neural networks.” Neural networks are artificial ...