Index

Ads, understanding the context of, 27–32

Apple, 3–4, 10–11, 28–30, 33–34, 49, 86, 96

Attribution, 82–85

   standard mobile attribution methods, 83

   via device fingerprinting, 83

   via identifier matching, 83–84

   via location tracking, 84–85

Augmented reality, 53–55

Australia’s Privacy Act, 110

Blindsquare, 3

BMW, 3, 4

Brand positioning, 51–56

Cases

   Beacon Case of Elle Magazine, 43

   Boy Scouts, 24

   Car Buying, 24

   Facebook, 82

   KLM, Amsterdam, 34

   of QR code deployment by brands, 42

   Outback Steakhouse, 48

   Pepsi WinView Games Case, 49

   Redbox, USA, 34

   UrbanDaddy, 52

   Walmart App, 52

Cyber Monday, 2, 73

Dedicated site vs. responsive design, 22–23

Facebook, 2, 24, 32–34, 37, 82–83, 100

Geo-Aware Ads, 46–

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