A book like this is the result of the intersection of the intellectual, professional, and personal life journeys of its authors. Here, we want to acknowledge the key factors and influences that have shaped the journeys of the lead author Syagnik Banerjee (Sy) and his chronologically senior collaborators, Ruby Roy Dholakia (Ruby) and Nikhilesh Dholakia (Nik).
Sy’s journey for the research on digital and mobile consumers started with his work experiences in sales, distribution, and vehicle tracking across 12 states of rural India. Observing the discomfort of truck drivers in adopting easy-to-use passively connected GPS transponders over tedious human-intervention-based tracking systems sparked his interest to study user behavior ...
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