From the 1980s onward, major technological and social trends have transformed the way consumers and businesses interact among themselves and across market boundaries. These trends have redefined parameters that firms use to serve consumers, as well as the needs consumers experience on a daily basis.
What are these life-defining technological trends? First has been the establishment of the Internet and diffusion of mobile interfaces as ubiquitous platforms for all types of communication, engendering participation from all sections of society. While the United States pioneered in these areas, in many cases, other global regions—particularly, Scandinavia and countries of East Asia—raced ahead to create relevant innovations. It is the ...
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