Lords of Strategy

Preface

Three Common Beliefsto Be Discarded

Bruce Doolin Henderson achieved executive position at an early age—he was the second youngest vice president in Westinghouse’s history—but he was fired from that job and every job thereafter, something he bragged about. Then, in 1963, he founded the Boston Consulting Group, which changed the world. The Financial Times would say of him, on his death in 1992, “few people have had as much impact on international business in the second half of the twentieth century.” Have you ever heard of Bruce Henderson?

What he and his consulting firm did was to launch the corporate-strategy revolution. Revolutions seem to occur every day in the world of business, or so you would believe if you listen to journalists ...