We begin with a survey of logotypes at their simplest: a word or an abbreviation set in a typeface chosen to convey something of the nature, stature or character of the organization. It is where the focus falls squarely on the letterforms themselves and on the communication of basic, essential values through type. It is where logotypes most closely follow typeface fashion, and where simplicity can lead to longevity.
1. American Airlines
International airline, USA Designed by Unimark International (Massimo Vignelli), 1967 In a book dedicated ...
Get Logotype now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
