Book description
Logotype is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.
Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America, and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios.
Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.
Product information
- Title: Logotype
- Author(s):
- Release date: September 2012
- Publisher(s): Laurence King
- ISBN: 9781856698948
You might also like
book
Lettering
Using a combination of explanatory text, step-by-step photographs, and classic and contemporary examples, this unique survey …
book
Logo Savvy
How to choose a name and create a catchy mark After the business plan, the first …
book
LogoLounge 8
Of the more than 35,000 logos submitted, 2,000 were selected to be featured in the 8th …
book
999 Logo Design Elements
Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers …