MANAGEMENT
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LOGISTICS &
SUPPLY CHAIN
MANAGEMENT
MARTIN CHRISTOPHER
FOURTH EDITION
LOGISTICS & SUPPLY CHAIN MANAGEMENT MARTIN CHRISTOPHER
Effective design and management of supply chain networks can cut costs
and enhance customer value. The supply chain can be a sustainable source
of advantage in today’s turbulent global marketplace, where demand is
diffi cult to predict and supply chains need to be more fl exible as a result.
In fact, the real competition today is not between companies, but between
supply chains. The winning approach to supply chains is an integrated
perspective that takes account of networks of relationships, sustainability
and product design, as well as the logistics of procurement, distribution,
and fulfi lment. Logistics & Supply Chain Management examines the tools,
core processes and initiatives that ensure businesses can gain and maintain
competitive advantage.
This updated fourth edition
of the bestselling Logistics &
Supply Chain Management is
the practical guide to all the key
topics in an integrated approach
to supply chains, including:
• The link between logistics and
customer value
• Logistics and the bottom line –
measuring costs and performance
• Creating a responsive supply chain
• Managing the global pipeline
• Managing supply chain relationships
• Managing risk in the supply chain
• Matching supply and demand
• Creating a sustainable supply chain
• Product design in the supply chain
Martin Christopher
is Emeritus Professor
of Marketing and Logistics at Cranfi eld School
of Mangement, a leading UK business school.
He has written numerous books and articles
and is on the editorial advisory board of several
professional journals. Until recently he was co-
editor of The International Journal of Logistics
Management and his latest books have focused
upon relationship marketing, logistics and supply
chain management.
He has held appointments as Visiting Professor
at universities around the world. Professor
Christopher is a Fellow of The Chartered
Institute of Marketing, The Chartered Institute
of Logistics and Transport and The Chartered
Institute of Purchasing & Supply. In 1987 he
was awarded the Sir Robert Lawrence medal
of The Chartered Institute of Logistics and
Transport for his contribution to the development
of logistics education in Britain. In 2005 he was
awarded the Distinguished Service Award of
the USA Council for Supply Chain Management
Professionals. In 2007 he was designated
as Foundation Professor by The Chartered
Institute of Purchasing & Supply. Martin has also
worked as a consultant for major international
companies in North America, Europe, the Far
East and Australasia.
www.martin-christopher.info
‘For many years now, Martin Christopher’s book has been my default
recommendation to anyone seeking to acquire a quick yet comprehensive
grasp of supply chain issues and management. Whether you are a recent
entrant to the fi eld or a seasoned practitioner looking for inspiration, this
book is for you!’ Bjorn Vang Jensen, Vice President, Global Logistics, Electrolux
‘You must read this book for his assessment of the challenges that lie
ahead.’ Dr John Gattorna, supply chain ‘thought leader’ and author of Dynamic
Supply Chains
‘A powerful book for executives and practitioners. It emphasises the
“end-to-end” view of supply chains, focusing on both cost effi ciency and
value creation. The principles and concepts are illustrated with practical
examples and applications. It is a great contribution.’ Professor Hau Lee,
Stanford Graduate School of Business, USA
Design: Dan Mogford
The fourth edition has been updated and now contains four new chapters covering:
• MANAGING SUPPLY CHAIN RELATIONSHIPS
• PRODUCT DESIGN IN THE SUPPLY CHAIN
• MATCHING SUPPLY AND DEMAND
• CREATING A SUSTAINABLE SUPPLY CHAIN
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