Build and Protect Your Personal Brand
Although we mostly associate brands with tangible products or services, a person can also have a brand. Your brand represents everything about you to the people around you. It is how you are perceived by others. The more familiar manifestation of your personal brand is known as your “reputation.” Your own self-perception, including your perception of your reputation, is important. What also counts, however, is what others think, because their perception of you demonstrates how you bring your brand to life.
The Ambassador’s Insight
I first learned about the concept of a personal brand in a Fast Company ...
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