LinkedIn Sales Navigator For Dummies

Chapter 1

Selling Is a Social Business

IN THIS CHAPTER

Defining social selling

Discussing the ins and outs of LinkedIn Sales Navigator

Activating your account

Identifying the important features

Social media has been around for over a decade, and social media marketing isn’t that much younger. It’s only been in the past five years or so that sales professionals have really harnessed the power of social media to connect with prospects and close the deal.

In this chapter, I discuss what social selling is and what goes into a successful social-selling endeavor. I also introduce you to a powerful tool, LinkedIn Sales Navigator, and tell you about two of its especially robust features — the Social Selling Index and TeamLink — that will help you take your social selling to the next level.

Defining Social Selling

What is social selling exactly? It’s pretty much just what the name sounds like — utilizing online social channels for selling purposes. Sales professionals interact with prospective customers through social media by answering questions and providing helpful content in order to ...