Book description
Give your LinkedIn profile the makeover it deserves—and get the attention you deserve
Look at your profile: you know it could be a little better. Too many LinkedIn users are just posting a basic resume and hoping for the offers to come flooding in, missing out on the incredible opportunity the platform offers to properly showcase their talents, products, and services to 610 million professionals in over 200 countries. LinkedIn is way more than a resume tool—to display your professional past and present—it’s also your career future and personal brand. Used to its fullest extent, it helps you demonstrate the unique value and culture you provide, the skills and aspirations that make you different, to get the outcomes you truly want. But how’s it done?
Profile branding expert Donna Serdula pioneered the concept of LinkedIn Profile Optimization and through her Website, LinkedIn-Makever.com, has helped over 5000 professionals use LinkedIn to achieve increased success. In this guide she applies that experience to help you use all of LinkedIn’s capabilities to meet your goals, whether they be job search, reputation management, or sales—including how to:
- Create a memorable, successful profile
- Optimize personal keywords
- Showcase your experience, accomplishments, and unique value
- Use LinkedIn features to grow your network and more
You never get a second chance to make a first impression—and people are Googling you right now: Get a fresh online look and get results!
Table of contents
- Cover
- Introduction
- Part 1: The Strategy Before the Siege
-
Part 2: Getting Your LinkedIn Profile Started
- Chapter 4: Optimizing the “Behind the Scenes” Sections
- Chapter 5: Establishing Your Calling Card
- Chapter 6: Impressing with the Right Profile Picture
- Chapter 7: Developing a Compelling Headline
- Chapter 8: Reinforcing Your Brand with a Background Photo
- Chapter 9: Showing You Are Open for Business or Job Opportunities
- Part 3: Detailing Your Career Trajectory and Creating the Ultimate First Impression
- Part 4: Rounding Out Your Profile and the Final Reveal
- Part 5: The Part of Tens
- Index
- About the Author
- Advertisement Page
- Connect with Dummies
- End User License Agreement
Product information
- Title: LinkedIn Profile Optimization For Dummies, 2nd Edition
- Author(s):
- Release date: April 2020
- Publisher(s): For Dummies
- ISBN: 9781119651420
You might also like
book
LinkedIn For Dummies, 5th Edition
Make LinkedIn your number one professional branding tool LinkedIn is the premiere social network for professionals …
book
LinkedIn For Dummies, 6th Edition
Brand yourself like a pro on LinkedIn LinkedIn multiplies what you know by the power of …
book
Facebook All-in-One For Dummies, 2nd Edition
The A to Z Facebook guide for users, marketers, and developers alike Facebook has more than …
book
Facebook Me! A Guide to Socializing, Sharing, and Promoting on Facebook, Second Edition
In Facebook Me! Dave Awl takes you on a guided tour of everything Facebook has to …