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UNIT STRUCTURE
IMAGINE AN ORGANIZATION made up of a variety of threedimensional shapes. Rectangular blocks represent the functions: manufacturing, R&D, and sales and marketing. The spheres are regional offices. Pyramids represent product groups—one for, say, automotive, another for industrial, a third for consumer products. Finally, a series of cubes represents major customers.
The shapes lie scattered on your desk. Your job is to fit the pieces together. Do you place the spheres on top of the blocks so that functions report to the regions? Or should it be the other way around, with the regions subordinate to the functions? Maybe you should organize by product, with separate units set up to serve specific markets. You play with the different ...
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