4 Getting There
Pathway Pages
From home pages, let’s continue on to thinking about the content for your pathway pages.
The key message of this chapter is that your busy site visitors are trying to get to “the good stuff” – to whatever they are looking for – as quickly as possible. They don’t want to stop and read on the way. They are still navigating. They aren’t “there” yet.
In this chapter, we explore these eight points:
• Most site visitors are on a hunt – a mission – and the pathway is just to get them there.
• People don’t want to read ...
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