Book description
Get hands on with type in this lesson-based addition to Jim Krause’s popular new Creative Core series on design fundamentals. In Lessons in Typography, you’ll learn the basics of identifying, choosing, and using typefaces and immediately put that knowledge to work through a collection of exercises designed to deepen and expand your typographic skills.
After a crash course in type terminology, you’re encouraged to walk the talk with lessons and exercises on creating type-based logos, crafting personal emblems, choosing and using the right fonts for layouts, designing your own fonts, fine-tuning text like a professional, hand lettering, and more. Krause uses practical advice, humor, and page after page of visual examples to give you a complete education in designing with type that you can read in a matter of hours and continue to learn from over the course of your career.
In Lessons in Typography, you’ll learn how to:
Identify and discuss fonts like a design professional
Choose and combine fonts effectively for use in your projects and layouts
Create monograms and logos using existing typefaces and custom-built letterforms
Modify fonts to meet your design’s specific needs
Space letters properly using tracking, kerning, and leading and create eye-pleasing layouts
Lessons in Typography is the third book in the New Riders Creative Core series, which provides instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals. Additional titles in the series include Visual Design and Color for Designers.
Table of contents
- Title Page
- Copyright Page
- Table of Contents
- Introduction
-
Chapter 1. The Terminology of Type
- Appreciation
- Typographic Terms
-
Kinds of Type
- Serif typefaces
- Serifs and change
- Significant details
- Ampersands
- Culture and flair
- Good for text
- Classic sans serif
- Comparing sans serif fonts
- Contemporary sans serif
- Variety is good
- Script and related typefaces
- Smart scripts
- Feigned legitimacy
- Blackletter typefaces
- Practicality
- Monospace typefaces
- Bitmap and dot matrix
- Display and novelty
- Families of dingbats, ornaments, and images
- Ornaments as add-ons and backdrops
- One typeface, many fonts
- Alternate and hidden characters
- Case
- One typeface, many flavors
- Your Turn To: Boost Your Awareness of Type
- Typographic numerals
- Lining and non-lining
- Number options
- The beauty of punctuation
- Hanging, or not
- Punctuational correctness
- Your Turn To: Explore Typographic History
- Chapter 2. The Art of the Letter
-
Chapter 3. Working with Words
- Word Fundamentals
- Presenting Words
-
Adding Decor and Imagery
- Simple extensions and replacements
- Backdrops
- Enclosures
- Ornamental add-ons
- Correlation
- Dominant backdrops
- Focusing on: Developing Ideas
- Adding imagery
- Ideas from others
- Boiling it down
- The advantageous O
- Words as images
- Wrapping tightly
- Enclosure as starring element
- Your Turn To: Create Your Own Word Graphics
- Making Fonts
- Chapter 4. Multi-Word Presentations
- Chapter 5. Text and Layouts
- Glossary
- Index
Product information
- Title: Lessons in Typography: Must-know typographic principles presented through lessons, exercises, and examples
- Author(s):
- Release date: July 2015
- Publisher(s): New Riders
- ISBN: 9780133993738
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