Lessons in Radical Innovation: Out of the box — straight to the bottom line

Chapter 5. Choosing intimacy: Beyond operational efficiency and product leadership

There is an island off the southeast coast of Africa, where the trade winds bring rain and the occasional cyclone, and jagged peaks of black volcanic rock soar above fields of sugarcane and the blue-fringed coral reefs of the warm Indian Ocean.

The tourist brochures call this place Paradise on Earth; the locals know it better as Mauritius. If you look at a map of the world, Mauritius will be the small dot to the right of Madagascar.

Now draw a line from the dot, cutting your way across the highlands of Ethiopia, the deserts of Sudan and Egypt, the Mediterranean Sea, ...