Chapter 12. Optimizing sites for users and search engines
One value of placing a business on the web is the opportunity to reach more customers. Our WebBikez bike shop is one example of a company providing a unique product and service that many people around the world are seeking. The goal of many developers and web marketers is to reach those users organically (without purchasing direct advertising) by optimizing the websites and pages for search engines like Google and Bing. Search engines crawl through websites looking for keywords and phrases that describe the website. When a user types a search term into the search engine that matches one of these keywords or phrases, the website appears in the list of returned search items. The better the ...
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