Introduction

Good Writing: What’s in It for You?

Good writing is a big advantage in today’s business world. You know that or you wouldn’t be reading this book. But much more than you might imagine, effective writing can be your personal key to success.

Look around your own work environment: You’ll likely find that good writers tend to get promoted, whatever their field. You may also observe that many business leaders write powerfully. That’s not an accident—writing is a leadership skill, and can be just as important to success as good face-to-face skills.

When does good writing make a difference? Always. Every message you send matters.

Good writing is the road to more credibility, better professional image, and successful results. That can translate ...

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