3

Are We “Doing the Right Things”?

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Caught in the headlights of infologic, it occasionally feels as though we have met the man with the proverbial hammer to whom everything looks like a nail.

John Seely Brown and Paul Duguid

The Social Life of Information, HBS Press, 2000, p. 19.

A3 PROBLEM ANALYSIS

The author was brought in to consult on a hospitality industry customer satisfaction project. One of the Six Sigma events was to analyze the performance of the elevators of a large hotel. Customer service had received a large number of complaints on the poor performance of the elevators, and so a project, lasting several months, was in process. ...

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