My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits, were the motivation. […] People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.
Steve Jobs
A few years ago, while reminiscing with my Canadian business partner and good friend John Drogosz, I realized that I had actually begun to implement Lean Thinking long before I even graduated or gained work experience in a multinational company.
I was fifteen at the time, and worked for ...
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