CHAPTER 3
EXPLORATORY ANALYTICS
What Is Going on with My Data?
Exploratory analytics is about understanding what’s actually in your data—a critical first step in any analytics project. Specifically, you need to determine quickly whether the data you have in hand can answer your business questions. As we discussed earlier in the book, many important business problems cannot be addressed even with the massive amounts of data today’s companies store. Performing exploratory analysis is an imperative, so that projects can be quickly scoped and assessed for feasibility before committing resources to try to solve a problem for which the right data ...
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