Chapter 6 Moment 3 – Personalizing the Change

DOI: 10.4324/9781003243113-6

What Is It?

The point where all affected people make sense of the change and how it relates to their own motivations and aspirations. The aim is to get each person to feel not just aware, but positive, directly involved, and responsible – and thinking about how they need to be different. This may be an elastic moment that needs revisiting over time.

Possible signs that indicate we need to get ready to change

  • People talk about what “they” are doing when speaking about the changes – rather than what “I” am doing
  • Some people show little curiosity about the change
  • The people who are eager start feeling like the exception

How people are feeling

  • “I’m really enthusiastic” ...

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