CHAPTER 1
Developing Building Blocks for Success
Do not go where the path may lead. Go instead wherethere is no path and leave a trail.
—RALPH WALDO EMERSON
Alan: In 1985, Grand Circle Travel (GCT) was a small travel company with $27 million in sales— and it was losing $2 million a year.
Twenty-six years later, Grand Circle is one of the largest and most successful international tour operators in the world. More than 115,000 people travel with us every year; that’s more than 2 million people over the past quarter century. More than 2,200 people make up our team—working in our Boston headquarters, in one of our 34 offices overseas, or in one of some 60 countries where we operate our trips.
We have three travel brands now: Grand Circle Travel, ...
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