Trade was the impetus for the advancement of languages, transportation routes, currency, and other foundations of modern day civilization. Marketing is the foundation of trade. Marketing is much more than sales and promotion. It directs every step of the business cycle from the identification and creation of a product or service that meets a need or want, through the production and delivery to earn a sustainable profit. Marketing fuels business. The 5 Ps framework, presented in Chapter 1, has been applied to the business of finance, professional services, government, and other industries. This book presents The 5 Ps framework as it applies conventional marketing theory to the business of technology.
But I do not stop there. After ...
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