Key 6
Co-Create with People Eager for Opportunity
People support what they create.
—Kurt Lewin
Great leaders have the answer to the question: How do we influence those who are most eager to invest? They are often those who eagerly seek opportunity, have high motivation to create change, and will influence others.
How Do We Influence Those Most Eager to Invest?
The next great innovator’s ability to influence those most eager to invest was critical to his seizing a great opportunity. His story begins at the moment he faced bankruptcy.
After months of preparation, in early 1973, Fred Smith, his wife, and his office staff stood at the end ...
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