Foreword

About 10 years ago, at the height of running my former company, things were good. We had a large, content, growing customer base, which ranged SMEs right up to global players. I had many people working for me and with me, and I felt like the king of the castle. This thing that I had started on my own from my basement had spawned into a successful company with good profit margins, high turnover, no debt, significant assets, a sound reputation, happy team members, and satisfied clients.

I was not only proud of the company’s KPIs, I was very proud of the feedback I received from the vast majority of people with whom I worked. They enjoyed their work and felt inspired and motivated that they were part of something. We were not just buying ...

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