CHAPTER 5

Out with the Carrot and Stick

Leaders Often Make the Mistake of Only Motivating Extrinsically

The Status Quo

Does the basketball player, who gets paid 100,000 U.S. dollars per week score twice as many points as his team mate whose agent only negotiated their player a 50,000 U.S. dollar per week contract? Does the fat-cat CEO who sets himself up with a six million U.S. dollars annual salary plus bonus (paid out irrespective of whether or not targets are met) generate five million U.S. dollars more than a CEO paid one million U.S. dollars per year? (Ariely 2008). Do graphic designers create more innovative conceptions if they are threatened with redundancy if the next design is not groundbreaking?

Think of a task, that you do not enjoy ...

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