Chapter 3
How to Build Trust
There are two fundamental components regarding the object* of one’s trust: (1) freedom from fear that the person, group, or organization will cause you, your group, or your organization physical, material, or psychological harm†; and (2) confidence in the veracity and accuracy of information provided by the person, group, or organization.‡
As suggested in the definition, two types of trust are important for information sharing: benevolence-based trust, where an individual, group, or organization will not intentionally harm another of the same type, and competence-based trust, where an individual, group, or organization is perceived to be knowledgeable* in some area (Levin et al. 2002, ...
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