Leadership Communication

PART I

The New Model CCO: Grasping the Opportunity

This book is organized into three parts, but expressing one unified point: At the highest levels of an enterprise, leadership success depends on influential communication. In Part I, we draw on our corporate communication experience to describe the typical scope, challenges, and opportunities of the expert communicator in the leadership ranks of a competitive business enterprise. In Chapter 1, we lay out the role of chief communication officers (CCOs) as counselors to corporate executives and connectors to their followers in free-enterprise pursuits. Chapter 2 draws on examples such as those of Arthur W. Page, a public relations pioneer who linked telephone company initiatives with stakeholder ...