CHAPTER 2
Leadership Is Communication
Leadership communication in the business setting is the process through which corporate leaders connect with and influence stakeholders.
More than half a century ago, a corporate public relations leader, Arthur W. Page of AT&T, observed that in democratic societies, a company exists only if it has the permission of what he called the public and what we know as stakeholders.1 Corporate communication is the link. Page advanced the idea that effective information is required to gain this permission.
What is effective information at the corporate business level? We define it as the flow of strategic interactions that inform and influence corporate–stakeholder relationships. Communication strategies are executed ...
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