Leadership Communication

CHAPTER 10

Limits: Corporate Governance

When she enters the C-suite, the chief communicator feels the influence of operational limits. There are, of course, internal limits set by management: the enterprise’s approval processes, agreement on handling, and the release of information. And there are limiting influences—effectively, controls—from outside the organization.

Welcome to the world of corporate governance, where at least three forces will frame the CCO’s responsibility to operate corporate communications to the firm’s advantage. Two of these forces are close at hand, direct and constant. They are the company’s board of directors and its shareholders. The third force is outside but always there, hanging over the process of free enterprise. ...