CHAPTER 1

Context

The Speed of Now

We’re called on to be prepared for the challenges of a rapidly changing world. This means being ready for emerging markets, adjusting our strategies, being agile and flexible, serving clients more effectively, and thinking and acting more globally.

David Seaton, Chairman and CEO, Fluor (Axon et al., 2015)

Increasingly, the winners in today’s business environment are those companies that know how to leverage complexity and exploit it to create competitive advantage.

Morieux and Tollman (2014)

Today’s business environment is considered to be more complex and dynamic than ever. Forces such as technological advances and globalization have combined to create a volatile landscape with unprecedented degrees of change. ...

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