Lead with Your Customer: Transform Culture and Brand into World-Class Excellence

Preface

How do successful organizations consistently succeed? Their secret is simple, yet deep—they first seek to understand their customers' needs and expectations and then consistently deliver satisfying products and services. This book explains how your organization can emulate these excellent organizations by putting your customer first.

prehensive World Class Excellence Model. This model—the result of our decades of success as leaders at the Walt Disney Company and our years of experience and research working with many other large, midsize, and small successful organizations—can serve as a compass for leaders of all kinds of organizations, guiding their work toward bottom-line results, long-term success, and a world-class reputation.