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| Chapter 4 |
Using the World ClassExcellence Model to Transform Your Business
To enable you to more completely understand and satisfy your customers, we have developed the World Class Excellence Model—shown in figure 4-1—to demonstrate the relationships between the various crucial components that bridge the corporate culture and the organizational brand. This model, which uses the traditional image of the sailor's compass rose and completes the image of the Customer Compass introduced in chapter 2, offers unique insights for helping leaders attain excellence within their organizations, particularly in building compelling customer brands and ...
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