PREFACE
Leading the Team: An Architect’s Guide to Design Management (2011) was written to bring clarity to the process of designing a building. It seemed to me that the majority of an architect’s intellectual effort was spent getting the design right with less emphasis placed on the design process and delivering designs on time and cost, yet clients were wrestling with how to resolve these crucial topics.
Today, the status quo remains. The diversity of projects unveiled at the various RIBA award ceremonies underlines the architectural profession’s ability to deliver great designs. However, while designers show enthusiasm for digital tools that will deliver new types of geometries or ways of ideating, they continue to be ambivalent about innovating ...
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