Launching Your Yahoo! Business

Table of contents

1. Title Page
2. Copyright Page
3. Contents at a Glance
4. Table of Contents
5. About the Authors
6. Dedication
7. Acknowledgments
8. We Want to Hear from You!
9. Introduction
10. Part I. Putting the “e” in Commerce
    1. Chapter 1. eCommerce Basics
    2. Chapter 2. Choosing a Product or Service
    3. Chapter 3. Creating a Unique Selling Position
11. Part II. Planning Your Yahoo! Business
    1. Chapter 4. Planning to Succeed
    2. Chapter 5. Important Elements of a Business Plan
    3. Chapter 6. Setting Up Your Business Accounts
12. Part III. Setting Up Your Yahoo! Store
    1. Chapter 7. Tools of the Trade
    2. Chapter 8. Choosing a Merchant Solutions Package
    3. Chapter 9. Creating Your Yahoo! Store
    4. Chapter 10. Setting Up Your Yahoo! Store Order Settings
13. Part IV. Launching Your Yahoo! Store
    1. Chapter 11. Basic Marketing—Promoting Your Yahoo! Store for Free
    2. Chapter 12. Search Engine Optimization and Listing
    3. Chapter 13. Marketing and Merchandising Your Store Using Yahoo! Tools
14. Part V. Managing Day-to-Day Business
    1. Chapter 14. To Do List—Managing Workflow
    2. Chapter 15. Customer Service and Shipping
15. Part VI. Appendixes
    1. Appendix A. Daily, Weekly, and Monthly Tasks
    2. Appendix B. Important Resources on the Web
    3. Appendix C. Unique Selling Position Worksheet
16. Index