Arnold Kransdorff was the first to identify the phenomenon of corporate amnesia in the early 1980s, soon after the flexible labor market started to make a significant impact on job tenure. His first book on the subject, Corporate Amnesia,1 was short-listed for the United Kingdom’s Management Book of the Year in 1999 and was selected as one of 800 titles worldwide to launch the Microsoft Reader eBooks program in 2000. His second book, Corporate DNA,2 expanded the subject to explain how organizations could help their transient managers apply captured knowledge and experience in the cause of better decision making. This edition updates the subject even further.
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