SOUTH AFRICA
Conventional long form: Republic of South Africa
Abbreviation: RSA
Population: 49,004,031 (2011 estimate)
Median age: 25 years
Age structure: (2011 estimates)0–14 years: 28.5%15–64 years: 65.8%65 years and over: 5.7%
GDP per capita (PPP): $10,700 (2010 estimate in US dollars)
Suffrage: 18 years old; universal
Legal drinking age: 18 years old
Advertising Note
If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.
—Nelson Mandela, former president of South Africa
For advertisers, there is always a question of which South African language to choose for their advertisements. There are 11 official languages; the most widely spoken is Zulu (or isiZulu). The ...
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