THREE TIPS FOR SELLING IN ITALY
1. Maintain an On-Site Presence
2. Il Sangue Non e Acqua (Blood Is Not Water)
3. It’s Not Business, It’s Personal
1. MAINTAIN AN ON-SITE PRESENCE
Your long-term commitment to Italy should include regular contact between your corporate officers and senior Italian managers. However, that does not replace an Italian sales representative and/or distributor on-site. These individuals must be available for the day-to-day personalized service that Italian customers will expect. No matter how frequently you travel back and forth to Italy, it will not be enough to consistently monitor your customers’ needs or navigate the onerous governmental regulations that go with virtually every major transaction.
It also helps to provide ...
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