THREE TIPS FOR SELLING IN CANADA
1. Civility
2. Government Support
3. Advertising Regulations
1. CIVILITY
Become familiar with Canada’s highly respected, scrupulously honest auditor general, Sheila Fraser. And then expect the opposite. As of 2011, it is rare in Canada to find someone like Ms. Fraser—an individual who is publicly frank and admonishes governmental officials for fiscal irregularities. Unlike this very popular auditor general, individuals who are both candid and forceful in Canada are relatively scarce.
It is far more prevalent to encounter executives who are exceptionally diplomatic and would be taken aback at blunt behavior. According to Beth Pomper, an international marketing and trade expert, you are not likely to hear the statement ...
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