Overview
• The world of communications: how the different ways of communicating work, including using silence effectively.
• Stakeholders in the customer organization will assign to the KA manager a sales persona, a kind of archetype based on their limited knowledge of you as a person. This persona will affect how they perceive everything that you do.
• Keeping track of business, by using tools or an excellent memory, makes the job easier and will boost your credibility.
Communicating With Ease
Communication plays a very important role in the life of a KA manager. All forms of communication—face-to-face, improvised small talk, formal, legal documents, and everything in between—come into play. When it’s about conveying ...
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