CHAPTER 6

Sell Me This Pen

Overview

Learn the fundamentals of sales from the Wolf of Wall Street, Jordan Belfort.

Body language is a must in high-stakes commercial transactions; we learn from Joe Navarro on how to read people and interpret nonverbal signals.

KA management-specific tools come in handy when pursuing new business with existing customers.

Good Old Selling

Pure, basic selling is a skill that will always be in high demand. Acquiring new clients, cold calling, managing the sales funnel, scoping the market, and so on, all play part in the life of a KA manager.

To learn hands-on sales skills, why not enlist Leonardo di Caprio as our teacher? Actually, the real character behind Leonardo’s role in The Wolf of Wall Street is Jordan ...

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