Just Start: Take Action, Embrace Uncertainty, Create the Future

Introduction

Navigating Uncertainty

Our intellectual journey—as teachers, innovators and businesspeople—was to answer the question of how can you achieve success in an uncertain world. To find out, we looked to those who thrive best in uncertain environments: serial entrepreneurs. When we did, we learned they not only think differently, but act differently, too. Based on their experience, we constructed a step-by-step proven method to navigate through uncertain environments. We’ve distilled the very essence of what makes people successful in uncertainty and show how it works for everyone, everywhere. This process has worked for us. We know it will work for you as well and, as a very pleasant byproduct, we truly believe it will make the world ...