Further Reading
From the dedication, you can see how important the research of Saras Sarasvathy has been to us. Her book, Effectuation: Elements of Entrepreneurial Experience, describes the thought and action processes of serial entrepreneurs. To learn more, visit www.effectuation.org, where she and her colleagues run an active Web site.
On first exposure, we found her ideas exciting and original and we wanted to explore them more deeply (desire). In February 2009, we created a course, Action Trumps Everything (www.actiontrumpseverything.com) and invited our friends and colleagues (got started with the means at hand). The only resources required were our time and a little money to rent the classroom (within our acceptable loss), and thus we were ...
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