29.8 Session Tracking
Originally, critics accused the Internet and e-business of failing to provide the customized service typically experienced in “brick-and-mortar” stores. To address this problem, businesses established mechanisms by which they could personalize users’ browsing experiences, tailoring content to individual users. They tracked each customer’s movement through the Internet and combined the collected data with information the consumer provided, including billing information, personal preferences, interests and hobbies.
Personalization
Personalization enables businesses to communicate effectively with their customers and also helps users locate desired products and services. Companies that provide content of particular interest ...
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