IT's About Patient Care: Transforming Healthcare Information Technology the Cleveland Clinic Way

Chapter2

Vertical Thinking in the Mouse Museum

The web page through which Bonnie Martin first connected to a Cleveland Clinic Heart and Vascular Institute nurse is just one part of a much larger “digital ecosystem” of coordinated static and dynamic content, interactive clinical and administrative services, and established and emerging social media platforms that took multiple teams of medical, operational, marketing, and IT professionals literally decades to design and build. It is the product of years of experience and experimentation; it features some of the most popular and respected online health information content in the world; and the one single fixed and constant thing about it is that it is always in motion. Always. It literally never ...