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WHAT IS QUALITY? |
Why is the word ‘Quality’ (although an everyday word), often misused, misquoted and misunderstood? Probably this is because when most people talk about the quality of an object, or service, they are normally talking about its excellence, perfection or its value. In reality, of course, they should be talking about how much it meets its designed purpose and satisfies the original requirements.
Take for example a £50,000 Mercedes and a £15,000 Ford. It would be very unfair to suggest that the Mercedes is a better quality car simply because it costs more! Being realistic, both cars meet their predetermined quality requirements because they have been built to exacting standards and are, therefore, equally acceptable as ‘quality’ ...
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