This chapter takes a look at the relationship between content related to search engine optimization, including tools you can use to do it yourself. You can think of it as a toolbox of skills, or a skillbox . We’ll take a tour of some of the things I’m suggesting that you’ll want to try when working with search engine optimization.
In some cases, if you’re working for a company, they will already have systems and content, and may even have processes for search engine optimization. Still, there might be the occasional need to develop more, outside of the regular systems. During ...
