This chapter explains how to research keywords so you can determine the ones that offer the best value for your ad campaigns. We also look at how you can adjust keywords, let Google pick additional related keywords, or limit that capability.
Getting Used to Creating Keywords
If you are intimidated by the idea
of choosing keywords, or find terms like CTR and impressions confusing, I’m here to help. Being a numbers person can help, but you don’t have to be a one to use AdWords. For example, look at me. You can see on LinkedIn that I’m a professor of business, and I teach digital marketing courses ...
