Introduction to R for Business Intelligence

Chapter 5. Data Mining with Cluster Analysis

Data mining is a term that is been around since the 1990s. What exactly is data mining? Data mining is the process of working with a large amount of data to gather insights and detect patterns. Analysts often use it when the data does not include a response variable, yet there is a belief that a relationship or information about the structure of the data lies within it. This chapter will cover the following three introductory topics of data mining:

• Explaining cluster analysis
• Partitioning using k-means clustering
• Clustering using hierarchical techniques

As in the previous chapters, you learned through use cases. There are two different use cases provided that teach data mining with two different cluster ...