CHAPTER
1 Producing: Exploiting New Opportunities and Markets in the Digital Arena
• What new markets and opportunities has the digital area fostered?
• Why are distribution and exhibition so important to the production process?
• What effect does the audience have on the production process?
• What are the chief means of exhibiting media productions?
• How does the economics of a production and distribution affect the content?
• What systems will be used to distribute and exhibit media in the future?
Introduction
The new world of advanced digital media production abruptly appeared in the studios, editing suites, radio and TV operations, independent production operations, and film studios with a suddenness that caught most people ...
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